Purse Parties—Makeshift
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In suburban living rooms, Tupperware’s classic party plan model fuels an emerging black market

— Purse Parties

“Now let’s go to a little town in New Jersey where things are really poppin’!” a female voice suggests, as the camera zooms in on a suburban split-level at dusk and romantic string music swells underneath. The commercial cuts to an interior—a living room comfortably crowded with well-coiffed women of a certain age. “Yes there’s a party going on at Mrs. Betty Martin’s house. It’s a Tupperware party, and it’s really fun!” The camera pans past a tower of nesting bowls in pastel colors.

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