Here at Makeshift, we’re helping spread the word about Colour Outside the Lines, a reverse innovation challenge looking for ideas in emerging markets that can be applied to healthcare in Canada. Think new cataract procedures or cellphone-activated EKG machines. Or, in line with stories we’ve run, low-cost prosthetics, solar powered hearing aids, or dentures made on the new wave of 3D printers. Anything that might inspire Canadian medicine.
Whatever the idea, all it requires is putting together a short two-minute video. CAD 50,000 is up for grabs for the best video and idea, and two CAD 25,000 prizes will be awarded for runner-ups.